During the challenging times of COVID-19, we had the opportunity to partner with the Ministry of Finance to play a crucial role in the national digital agenda. Our mission was to communicate the benefits of using digital money as a safe and effective alternative to traditional cash transactions, reducing the need for close physical contact.

Amidst the uncertainty and rapid changes brought on by the pandemic, we crafted a campaign that emphasized the convenience, security, and health benefits of going digital. Through clear and compelling messaging, we helped increase awareness and encourage the adoption of digital financial tools at a time when it mattered most.

We’re proud to have contributed to a campaign that not only supported public health efforts but also aligned with the broader goals of the national digital agenda. Our work during this critical period helped drive awareness and adoption, ensuring that more people could safely and easily manage their finances in the midst of the pandemic.