Working on Unilever Ghana’s Axe (Lynx, elsewhere) brand was an absolute blast for our team. From the moment we launched the Gold variant to tapping into the latest trends, this project was all about bringing energy and excitement to the brand. But the real fun—and the ultimate measure of our impact—came when we saw our work trending in conversations, with people saving and bookmarking our posts across social media.

Even with the constraints of limited media and a focus on social platforms, we crafted dynamic and engaging campaigns. We embraced the challenge head-on, shooting predominantly in vertical formats to meet the demands of today’s mobile-first audience. The result? A vibrant body of work that not only caught the eye but also sparked interaction and engagement on a whole new level.

It was a project that reminded us why we love what we do—combining creativity with strategy to deliver results that resonate. The fun we had is reflected in every piece of content, and the success of the campaign proved that sometimes, the best results come from simply enjoying the process.