When Tampico approached us, they were eager to make a bold comeback in the Ghanaian market. The challenge? Many still believed Tampico was owned by FanMilk, a misconception that needed clearing up—especially as new competitors crowded the scene. Tampico also wanted to shed its image as just a kids’ drink, aiming instead to be seen as a refreshing choice for the whole family.

With the launch of a new package design and a family pack, Tampico needed a campaign that could quickly and effectively communicate these shifts. The goal was clear: make the brand feel warm, inviting, and fit for every family occasion—all within a tight budget and limited timeframe.

We crafted a narrative centered around a lively, relatable family, bringing to life moments that everyone could connect with—whether it was sharing Tampico at a family meal or enjoying it during a fun day out. This approach not only showcased Tampico as a drink for all ages but also helped differentiate it from the competition by emphasizing a sense of togetherness and joy.

To further enhance the campaign’s appeal, we cleverly tweaked Tampico’s familiar tune, giving it a fresh, modern twist that resonated with both old fans and new audiences. The result was an ad that felt both nostalgic and new, reinforcing Tampico’s position as the go-to family drink.